Advertising is an art that helps to make a brand. Being a popular marketing strategy, advertising directs a message at large numbers of people with a single communication and helps advertisers to make their product popular. It is a mass medium that reaches thousands of viewers and generates product and brand awareness. A well planned [...]
Jun 21
May 28
Part 1 of 2 Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (www.vsapartners.com) in Chicago, was creative director and principal [...]
