- ISBN13: 9780321492203
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuff in design school?
Sandee Cohen comes to the rescue, whether you’re producing your first newsletter or you’re an experienced graphic designer who needs to come up to speed on professional-level printing. She’ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You’ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It’s like having your own production manager sta… More >>
From Design Into Print: Preparing Graphics and Text for Professional Printing
4 Responses to “From Design Into Print: Preparing Graphics and Text for Professional Printing”
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- from design into print
- From Design Into Print: Preparing Graphics and Text for Professional Printing
- From Design into Print: Preparing Graphics and Text for Professional Printing By Sandee Cohen
- from design to print preparing text and graphics for printing
- from_design_into_print_preparing_graphics_and_text_for_professional
- Preparing Graphics and Text for Professional Printing
May 14th, 2010 at 6:16 pm
Good book. Only covers the very basics. You won’t be a print design expert after reading it.
Rating: 4 / 5
May 14th, 2010 at 7:05 pm
I agree that this book is a “must have” for all but the most experienced professional graphic designers. I promise that the rest of us will learn useful concepts and facts. You may also learn the reasons behind other concepts that you thought you already understood. This book will be a quick reference for me — within arm’s reach in my studio.
As you can see from the Table of Contents, the scope of this book is rather broad but it is very readable and authoritative. It is beautifully produced (of course!) and engaging. For instance, the quizzes are practical and often fun. My favorite quiz was matching ten CMYK values with ten named colors — sort of a crossword puzzle for colorists. How you use the book will depend upon your own experience. You mileage may vary but you will enjoy the ride.
Rating: 5 / 5
May 14th, 2010 at 7:45 pm
This is a great introductory book for this subject.
Fairly easy reading, can serve as a reference book.
Highly recommended for newcomers to the subject.
Rating: 5 / 5
May 14th, 2010 at 9:10 pm
Thanks goodness for this book. I have had many questions regarding the process of preparing digital images for print. I have had some conversations with printers in the past that left me feeling like I really needed to be more informed about this process. This book answers so many questions and gives advice on preventing some common mistakes designers make.
Rating: 5 / 5