Sol Sender – Obama Logo Design Part 1 of 2

May 28

Sol Sender – Obama Logo Design Part 1 of 2

Part 1 of 2 Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (www.vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do the work by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaigns chief strategist. Obama 08 campaign took on design responsibility for the logo in mid-2007, and extended the identity across multiple applications. –

15 Responses to “Sol Sender – Obama Logo Design Part 1 of 2”

4ezMoney Says:
May 28th, 2010 at 4:59 pm
This is fascinating account of how the company decided to help implement Obama’s communist ideals and assist his campaign of brainwashing the public to help destroy America. Congratulations on a job well done. John Q public never saw it coming.

Here’s a bit of info to help readers understand more:

tinyurl . com / ylpxcpj
TheVideoPod Says:
May 28th, 2010 at 5:31 pm
Your right! I do NOT Appreciate this Video. Ignorant….I think Not. Name calling is the last refuge of someone with limited Intelligence BTW.
Murph
ChadS14 Says:
May 28th, 2010 at 5:35 pm
@MrDigitalSignage Um…no. If you can’t appreciate this video, you’re clearly ignorant in the ways of branding and identity design. This was a great explanation behind the thought process behind the logo. It was very interesting to see the other concepts as well
webguruindia Says:
May 28th, 2010 at 6:14 pm
It has been really explained well..thank you.
mastergradeone Says:
May 28th, 2010 at 6:30 pm
good video

but how do these design firms get paid?
isnt just one person designing the logo?
webmasterqws Says:
May 28th, 2010 at 6:57 pm
Great one..thanks!
lovelydiva06 Says:
May 28th, 2010 at 7:50 pm
i love obama’s logo, it was so original and different, visually obama had one of the best campaign’s i’ve ever seen, it was visually appealing and caught your eye
chelle329 Says:
May 28th, 2010 at 7:58 pm
He said it all – they created a political BRAND, a separate identity — just like Noam Chomsky contended. So they wanted something traditional -like so they modified Pepsi’s logo. And now Obama’s identity/brand — the O — has replaced the Democratic Party’s kick ass donkey. The O which essentially means nothing but is a repository for whatever we want to put into it — utter manipulation at its best.
MrDigitalSignage Says:
May 28th, 2010 at 8:29 pm
Why is this guy taking 13 Min. and Two separate videos to tell us he owns a copy of Adobe Illustrator….basicly…
Bob6stringer Says:
May 28th, 2010 at 8:45 pm
Nicely done, VSA. You chose, the campaign chose well.
ZenCityMedia Says:
May 28th, 2010 at 9:34 pm
must be tough getting up every morning with a point of view that ‘they’ are out to get you.
I am not an American but have often wondered how some american became so paranoid and negative towards the world, then I watched fox news and thought… if some people believed this, I can see how a culture of negativity and “us” and “them” can make people feel like life is a battler to win or lose. my sympathy and hope you can see the beauty of life someday!
babi735 Says:
May 28th, 2010 at 10:18 pm
anything’s possible… 4 comments
HJDtv Says:
May 28th, 2010 at 10:50 pm
wow 26,000 views and only 2.. wait now only 3 comments
a4ol Says:
May 28th, 2010 at 11:12 pm
Long stand relation with the same Logo used by Communists, SUN worshipers and the insider cults. Obama is Evil and will take america DOWN,
These guyz proove it.
eftsoons Says:
May 28th, 2010 at 11:38 pm
This is a fascinating glimpse into the process of identity creation for the Obama campaign. As someone in the branding industry, thanks for opening up and sharing the alternatives and your thinking with us. Shows how some of the most successful elements were there from the beginning.

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