The winner of Logo Of The Month for Feburary 2010 (from the Logo Of The Day website) is the Processed Identity logo.
Processed Identity is a website that allows designers to share the creative processes used to develop visual brand identities. The site uses case studies, articles and discussions to explore the value of a non-stock solution. The identity is a visual representation of a path or process. The path forms the letter P as well as a question mark, expressing the problem that is solved through the creative process.
Congratulations to the designer Steve Zelle.
What are your thoughts on this logo?
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Original Source: Logo Designer Blog
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March 5th, 2010 at 2:10 am
[...] via Logo Of The Month: February 2010. [...]
March 5th, 2010 at 2:28 am
Pretty clever logo. As the before posting mentioned the colors help the progression of the idea. I’m interested to see how that’s going to work on a 2C or B/W print. To see if it still resonates as strongly as it does here…
Thanks for posting!
March 5th, 2010 at 2:54 am
Well this is a fun little logo. When I see the question mark it seems like it represents the design process. Blue goes to yellow, becoming blue, etc. The parts are important and are only take shape when their together and each connecting part becomes a new color…or idea