- ISBN13: 9781592530076
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionWhether a marketing campaign or a museum piece, a video game or a complex control system is the design that we see the result of many concepts and practices brought from a variety of disciplines. For no one can be expert on everything, designers have always been climbing to information and know-how to design work to do now. Universal Principles of Design is the first encyclopedia of Cross-disciplinary design. Richly illustrated and easy to navigate, it pairs clear explanations of each concept of designing applications with visual examples of concepts in practice. From the “80/20 rule, Chunking, baby-face bias to Occam’s razor, and self-similarity that defines how to relate all the major concept and introduced readers to broaden their knowledge. This reference history is the standard for designers, engineers, architects and students, seeking to deepen and impro … more>>

January 24th, 2010 at 3:39 pm
Wonderful resource, well-written and attractively designed. I can’t imagine any designer in any field not finding this invaluable. Ideal for any experience level as well. Hopefully this will become a standard book.
Rating: 5 / 5
January 24th, 2010 at 5:48 pm
i found the book to be a good support when approaching a design. it lays out a series of axioms which help the designer to look at various design stratagies at the initial design stages.
Rating: 3 / 5
January 24th, 2010 at 8:16 pm
This is a good overall book. It was required for my college class. I have enjoyed learning about all different ways to present written information
Rating: 3 / 5
January 24th, 2010 at 10:32 pm
Very Good reference. Collates many ideas I’ve come across from different fields that apply to good design. Excellent book to have sitting at your desk for casual browsers.
Rating: 5 / 5
January 25th, 2010 at 1:15 am
This book does have some useful and interesting principals of design. However most any person who is thoughtful and careful in designing a human interface will figure these things out without this book. In fact a fair percentage of the principals discussed are painfully obvious to anyone.
Rating: 3 / 5