Jul 02
- ISBN13: 9781592535453
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques…. More >>
One Response to “Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work”
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Related terms
- 300 packaging book
- criticism of product branding and packaging in mordern marketing
- really good packaging explained
- really good packaging explained: top design professionals critique 300 package designs and explain what makes them work
- Water from the worlds top packaging design works
- what makes good package design




July 2nd, 2010 at 5:56 pm
This is an excellent book where designers and no designers can find great examples of good packaging. The selection is amazing, the best of the best, as well as the comments written by the reviewers. This book can’t be missed in any graphic design and marketing collection. Congrats to Rockport!
Rating: 5 / 5