Design Today

We’ve come a long way since wooden barrels and woven bags were used as packaging for products. Overall, the packaging industry is worth over 400 billion U.S. dollars, with companies actively investing their resources in new product development and innovation in packaging design for more growth in their Industry’s ability to drive and increase their market share. Packaging often offers one of the last opportunities to influence the purchasing decisions of consumers in a store, then at a basic level, the better the packaging, the more likely that consumers buy the product. Packaging should be effective: * Transparency and compliance to generate for your product (the other) in commerce; * Help consumers to choose the right product / / variety of mark easily; * Communicate key product, product benefits and directions for use; * Generate employment (and interest) on future purchases; * An emotional appeal to the customer to generate, so they want your brand and brand loyal. Glazer + Kalayjian has almost 30 years of experience serving the packaging, marketing and branding design needs of customers worldwide across the world through a variety of services to support and simplify the design, creation and implementation of consumer brands. We are able to creatively develop and implement a wide range of end to end solutions, whether to exercise to launch a new product or packaging that the work complies with brand, and synergies with your brand strategy. Services to our customers include: Research Design and Trend Watching: Glazer + Kalayjian meets often with partners around the world to discuss trends, forecasts, and compare the learning and business solutions. Customers benefit from the wealth of knowledge shared by different countries and cultures around the world. We can see trends emerging and developing countries in different world markets and evaluate local and international well before they decide to implement locally and / or global markets. Strategy: At Glazer + Kalayjian, we must not only think about your new logo, but also new markets. Through our organization, creative thinking, research initiatives to customers and our R & D, we want to control your business in front of the pack. Following Glazer + Kalayjian begins each project by encouraging conversations between your customers, the market, traders and consumers. Idea Generation: The best strategic solutions for packaging design to start with a session of brainstorming or mind-mapping. From a competitive analysis, historical research, the client’s goals and strategy, positioning, we begin to innovative solutions, the discovery of a merchandising and point of sale to resolve problems and strengthen brand equity. Packaging Design and 3D modeling: Our packaging and modeling teams will implement and preparing art with state of the art digital technology. Digital Keyline: Creating a Keyline, said the art of file information for each job. The ultimate goal is to reach the standards of design and colors of each brand. Production Type: Artistic creation is the production design files requires the adaptation of print files in accordance with the desired result. During this process, we work with rounds of exploration of color and design adjustments. Photomontage and retouching: We may modify a digital image), including compliance with existing images or colors, or a new image from several separate images (Composition. Implementation and Deployment: Often, we are with the implementation of a design strategy of the brand in many countries SKU’s. We are able to put art in a line of products under the same brand architecture and keeping true to the specifications of brand visual design for various types of packaging. Preparing files for printing: We can prepare files for wide distribution and ready to master files for the final separation and printing. The final electronic files to ensure that all necessary information to launch a successful close. The employee is always available for inspection on the press to discuss the project with the plant samples and review of examination of evidence. Technical drawings: Using information from the idea of meetings and brainstorming, our designers move into technical drawings to verify the feasibility, usability and creativity of each idea. This phase allows us to test ideas and see the ideas of our customers, as they take virtual 3D. We can handle any form of graphics and colors to create photo-realistic graphics. Mix 3-D with reality: Often, a client wants to use existing photographs, but the redesign Packaging Graphics. To resolve this problem, we would build a 3D model of the packaging and application of new graphics for the model. Then we adjust the camera settings and lighting of the original image and produce the new image. Rendering: Rendering is the final step, in which the computer handles all data and perform a “virtual image of it.” The resulting image is generated as Adobe Photoshop, which can be used on different platforms. Technical drawings: With our information sessions to brainstorm ideas, our designers to create technical drawings. This phase allows us to test ideas and feasibility studies, and our customers packaging ideas that make 3D shapes that can be packaged with graphics and colors to create photo-realistic graphics, view, too. Comp skills: Our opportunities are unique comp. From a simple case of compensation to great heroes, our innovative technologies, the key to meet any challenge prototype packaging. The compensation offer customers an exact replica of the product packaging with custom colors and substrates. These packages are healthy and free of extraneous graphics that can reduce the brand message. Customers use our compositions and models for: * Type approval * Packaging Prototypes * Packing Hero for advertising * Sell to the trade in From concept to implementation and production, Glazer + Kalayjian services and solutions that are tailored to individual needs of each client to provide customized, although the strategic management and brand development and expertise. The types of packaging that we produced for our clients: * Shrink-wrap or repackaging * Transfers and decals * Bottles and Labels * Waterproof labels * And Boxes * Grabs and blisters * Bags and bags * Boxes and tubes * Conics * Cups and Tubs * Display / Point of Sale * Presentation Boards * Dimensions / MiniaturesPackaging Design Research: Any new packaging design or material change in an existing package, must always be on the control objective assessments undergo a series of research methods. As a marketer of a return on investment is seeking re-packaging initiatives, research will become increasingly important. The research will evaluate conditioning systems in various forms / structures and develops retail. As the sole retail outlet may not be all work. It is also important for retailers to speak with staff to understand the impact of alternative packaging, merchandising and sales structures in detail today and evaluate the equipment point of sale and promotions. Some consumer customers to find it pays to ethnographic research to monitor the transport of persons, behavior and storage of packages to their homes. Please contact us for your packaging needs from design research. Collateral Material: Marketing materials or sales material security will be used to support the sale of your products. In GK, we can develop, design and produce a wide range of collateral materials, including: * Sales brochures and other printed products * Posters and signs * The visual aids and PowerPoint for use in sales presentations * The sales materials * In-store marketing materials, such as gondolas, ground sprays, etc. * Web sites, optimizing search engines and internet advertising * Sales scripts * Demonstration Script * Product Data Sheets * Signage (external and internal) * Vehicle signage GK has proven for three decades to understand and support the creative needs and complex challenges for the production of our customers around the world. Please contact us with your project design packaging needs.