Feb 12
A clip from the 2009 documentary "Objectified" which is all about industrial design. Here, we see the wonderfully creative genius of Jonathan Ive, as he talks about the Mac, and specifically the Unibody design of the macbook/macbook Air & macbook Pro.
25 Responses to ““Objectified” – Jonathan Ive talks about Mac design & Unibody MacBook manufacture”
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February 12th, 2010 at 3:26 pm
…or simply he’s lamenting the fact that this economic politics leads to the increase of unemployment.
February 12th, 2010 at 3:48 pm
i never said that making things in china was bad. they only take advantage of the people there by paying them really bad wages so we can enjoy our products cheap. thats all.
February 12th, 2010 at 4:31 pm
@beyoncelover202
So you say that every thing that made is in china is bad?
So i hope that your fireworks will explode in front of you but the thing is… The people there are cheap it produces there cheap and the things are cheap. and it is just made out of a country with chinese people SO WHAT???
February 12th, 2010 at 5:11 pm
@cedarjet707 True. America’s debt is being taken care of by foreign countries. What happens when they inevitably want their money back?
February 12th, 2010 at 5:21 pm
@CheeseLoverBob, no, you’re right, but I dunno, it just seems like these people are in a daydream, and so many of us ARE in a daydream, that when we need to wake up, no-one will know what to do.
February 12th, 2010 at 6:09 pm
@cedarjet707 So all the videos in the world should be about crude oil production?
February 12th, 2010 at 6:47 pm
… and make sure you can spell!
February 12th, 2010 at 6:56 pm
the man’s got mad chest hair
February 12th, 2010 at 6:56 pm
And make it in China
February 12th, 2010 at 7:06 pm
The Video Indicates a simple philosophy
Keep it simple
Make it easy to use without the need for anyone elce.
Make sure it all works
February 12th, 2010 at 7:21 pm
That shot is apparently mirrored.
Notice that 2 out of the 3 people on that shot are holding it with their left hands. Seems more likely that the majority would be holding it with their right hands, no?
February 12th, 2010 at 7:36 pm
it’s the realty distortion field that’s all
February 12th, 2010 at 7:58 pm
why is the volume rocker switch on the ipod touch at 1.17 on the other side?
February 12th, 2010 at 8:02 pm
PS3 Game System Slim- 120GB ————-625 ptz
Macbook ——————————1000 ptz
X Box 360 game system elite—————-675 ptz
where can you get all this for so cheap
thats right lockerz a invite only site that is made by former vice president of amazon they make profit by adversitement and onlice shopping
“Expensive prizes for low prices”
SEND ME A PM WITH YOUR EMAIL.
PLEASE DONT FORGET TO SEND YOUR EMAIL ADRESS
February 12th, 2010 at 8:55 pm
you get what you pay for..i love my 3GS/macbook pro 15″/ imac 27″ thats all i need.. (^_^)/)
February 12th, 2010 at 9:52 pm
One tangent on Mr. Ive’s final remark:
Obsession is the key coming anywhere close to perfection.
In design, perfection seems to come from getting the design out of the way.
February 12th, 2010 at 10:24 pm
@snomimons
By what indicator? All I’m seeing is professionalism as well as enthusiasm toward one’s job.
February 12th, 2010 at 11:09 pm
Anyone knows the name of the first track of this video? Thanks in advance
February 12th, 2010 at 11:30 pm
I think the point Ive is making is that there are allot of products that have certain indicators on them, such as notebook, that serve a minor purpose but always take a somewhat prominent role in teh design. Such as stand-by indicators. A great example of his design philosophy is when you look most Mac’s. Their stand-by indicator is build behind a small layer in the computers housing, so that it’s only visible when it’s supposed to indicate the computer is on stand-by.
February 12th, 2010 at 11:42 pm
“An Indicator has a value, when it’s indicating something, but if it’s not indicating something it shouldn’t be there” – No shit
February 13th, 2010 at 12:18 am
Good industrial design would not yield cracks Mr. Ives.
February 13th, 2010 at 1:07 am
bunch of mindless bullshit, made for sole profit
February 13th, 2010 at 1:46 am
There’s a tell at 0:38, that the Apple Stores footage was shot on Oct. 8, ‘08. YNet is an Israeli news site (Israel has dd/mm/yyyy dates).
February 13th, 2010 at 1:51 am
MacBook Pro is my work, school, projects, movies, photos and music machine, while Alienware is my gaming machine. I wish Mac could allow me to play the games I like. For example, America’s Army 2.8.5…
February 13th, 2010 at 2:23 am
Most people do that, including you.