- ISBN13: 9780470401422
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler’s book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication ArtsAmazon.com Review
Product Description
Who are you? Who needs to know? Why should they care? How will they find out? In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research an… More >>
Designing Brand Identity: An Essential Guide for the Whole Branding Team
March 19th, 2010 at 7:46 pm
The book was delivered on time. The book was in perfect condition as recorded and it has been excellent read so far.
Rating: 5 / 5
March 19th, 2010 at 8:17 pm
I am a graphic design student and I am interested in branding and I am just starting my library. Great resource to have on the shelf. Lots of good information on all the areas that are impacted by branding. Gives lots of info so you cover all your basis. Easy read, great examples and very user friendly.
Rating: 5 / 5
March 19th, 2010 at 9:57 pm
Hallelujah to Designing Brand Identity! The book that I’m sure was not an easy undertaking, but somebody had to do it. To a small brand strategy and communications company, learning this craft through experience and gut instinct, this truly is a godsend. It is validation for things we’ve done right, and insight for ways to sharpen. It’s a re-kindling reminder of the value we deliver. Most important, it’s a wise, egoless, universal set of principles, practices and processes to study and learn from. (And then go out there and add your own magic to.)
Rating: 5 / 5
March 19th, 2010 at 11:45 pm
This book is a real classic.
At every new project I do I begin with a scan of it. It is very well structured and written. It really helps me to organize my work.
(I also have great words on it from great branding professionals: [...])
Just love it! Thank you Alina Wheeler!
Adrian Mironescu
Identity designer and consultant | a free spirit
[...]
Rating: 5 / 5
March 19th, 2010 at 11:50 pm
Good guide but very brief. Some of the answers to students questions maybe difficult to discern from the seemingly random quotes and text spread out through the pages.
Rating: 4 / 5