Product Description
The most comprehensive overview of advertising design strategies on the market today! * Best-selling design author has unique philosophy and expertise
* 1,500 full-color illustrations showcase outstanding advertising design from around the world
* Unique comparisons of print, web, TV, and other campaigns–which techniques work best?
* Ideas for forging corporate identity through advertising This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive sect… More >>
